What’s New in BOB Ads 2.0
After six months of building in stealth, we’re ready to share what we’ve been working on.
BOB Ads 2.0 is not an incremental update. It’s a ground-up rethink of how conversational commerce should work.
The New AI Engine
Our previous AI could handle basic qualification and routing. The new engine does something fundamentally different: it understands buying intent at a granular level.
It can tell the difference between:
- A browser and a buyer
- A price-sensitive shopper and a loyal customer
- Someone who needs more information and someone ready to checkout
This changes everything about how we route conversations.
New Ad Formats
We’re launching three new ad formats today:
1. Conversation Starter Ads Click-to-WhatsApp ads with embedded conversation trees. The AI starts qualifying the moment someone clicks.
2. Catalog Reply Ads Let customers browse your product catalog directly inside WhatsApp, then buy without ever leaving the app.
3. Re-engagement Carousels Dynamic carousels that surface products based on past browsing and purchase behavior.
What’s Coming Next
This is just the beginning. In Q2 2026, we’re launching:
- Instagram DM integration
- Shopify Plus deep integration
- Multi-language AI support (Hindi, Tamil, Spanish)
Stay tuned.